It is the main research object of our thesis – „mass media, as a means to achieve
political goals in the information society (on the example of Georgia) ". An important problem of
political philosophy is the principle of political thinking of a human, from this point of view, one of
the important aspects of political thinking is thinking with icons and iconic signs, which is the
essential axis of our investigation. The topic is relevant to the extent that the complex problem of
research architecture becomes visible in the research process, which finds expression in the mass
media and political iconography system. Consequently, the concepts of mass media, information
society and political goals are linked to each other, which demonstrate its systemic integrity in
political action and thinking. Political thinking is always and every minute target - oriented action
(Max Weber). But we should note that the specifics of political thinking require special assumptions.
In particular it is related to the specific component of religious thought iconographic thinking. (With
thinking image). But in our view, political thinking is characterized by transforming religious
iconography into the political iconography where the religious icon is replaced by the icon of the
political event. In the context of mass society occurs mass reproduction of political iconography by
means of mass media techniques. (Walter Benjamin). That's why political iconography is trying to
replace religious iconography. The universal discourse based on the religious iconography of
Georgian society, narrative and at the same time using political iconography depending on the
practice of acting as patrons and supporting the behavior of politicians’ images, the topic is highly
actual. In addition, in our research project process, there have been identified several problems
related to the phenomenon of political thinking. That is why, due to the phenomenon of political
thinking in the process of research, there has been arisen the necessity of studying thinking through
the iconographic principles, taking into consideration this is one of the most important components
of the thesis using methodological apparatus of the iconographic analysis. The second component is
the field sociological work, which will study the moods of the society. As a result of quantitative
research conducted in one field from 500 voters residing in Nadzaladevi district surveyed the
majority give preference to the political leader whose political iconography is based on Christian
faith. This was the principle of hidden questioning where the aim of the research was to
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determine how the iconographic structure of the political goal was achieved. Based on the research
we have examined the significance of the iconographic image of the political leader of the public and
how it works on the means of achieving political goals. The main political product in politics is those
politicians who are created or creating themselves for a specific society, while the public demand for
politicians is rising, when they are properly informed and acquainted with the public. Taking into
account all these in the modern world, it is important for politics or politicians the
creation/formation of their own political iconography. It is widely known that to use the results of
the desired influence on the society there is used different forms and means of mass communication -
personal, social, visual, rhetoric, audio, television, etc. However, without the use of the iconographic
image of politicians, their use will not bring a result. Narrative of political iconography of politicians
reaches and in many cases remains in the memory of the society. This is precisely the reason for the
decision of the public to support the politician who is the hero of the political iconography who is
better suited to the narrative of the society, the meanings and generalized discourse. Similarly, the
world of different nations and societies in the world is also a topical issue for the politician to create a
political image nowadays, which once again emphasizes the actuality of our research topic.
Consequently, in the course of our research, the ethical norms and principles of research were fully
observed in respect of studying subjects. At the same time, the research ethics is entirely compatible
with the goal of researching the thesis. The dissertation makes sense of the fact that through this
methodology and methods the political goal of achieving an iconographic analysis has not been done
in Georgia yet.